We Listened. Here's What We Heard.
From our conversation on April 3rd, these are the challenges holding your brand back.
Social Media Feels Like a Second Job
You told us Instagram is "a lot of work" and you hate social media personally. Your current manager sends post ideas the night before, asks the same questions repeatedly, and pushed DIY influencer content that doesn't match your luxury brand. You ended up creating all of February's content ideas yourself.
Perfectionism Meets Inconsistency
You don't want filler. Every post should be relevant, authentic, and reflect who you are. But that standard, combined with the burden of doing it yourself, means you post less than once a week. Your audience is engaged (8% engagement rate is excellent), but they're not being fed consistently.
Brand Awareness Gap
You went independent 4-5 years ago, and some prospects still don't know you left Sublime Homes. You want recognition in Chicago, Hinsdale, and Southwest Michigan, but your online presence isn't telling that story. In 5 years on Instagram, you've gotten exactly 1 lead from the platform.
Your Strongest Differentiators Are Invisible
Your construction background (1 in 10 designers can say that) and Feng Shui certification are genuine competitive advantages. But neither is front and center in your online presence. The Feng Shui angle doesn't appear anywhere on your website.
"I don't want to post just a post. I want it to be something that's relevant. She would just come up with all these cutesy ideas just to fill the feed. I'm not here for that."
You're Sitting on a Gold Mine
We ran a competitive keyword analysis across your service areas. The data tells a clear story.
Keyword Landscape
We analyzed search volume, competition, and cost-per-click across Feng Shui and general interior design terms. The contrast is dramatic.
| Keyword | Monthly Volume | Competition | CPC |
|---|---|---|---|
| feng shui interior design | 12,100 | Low | $1.79 |
| feng shui home design | 8,100 | Low | $0.09 |
| feng shui consultant near me | 390 | Low | $1.95 |
| feng shui designer | 210 | Low | $3.01 |
| interior designer chicago | 2,400 | Medium | $6.65 |
| kitchen designer chicago | 210 | High | $12.90 |
Your Competition in the Feng Shui Space
We analyzed the top-ranking Feng Shui designers in the Chicago market. Here's who's showing up.
The bottom line: Competing for "interior designer Chicago" means going up against firms with 30-40+ Google reviews and $12+ cost-per-click. The Feng Shui space? Your top competitor has 1 review. You already have 11 (plus 21 under Sublime Homes on Houzz). You would immediately be the most credible voice in this niche. You just need to show up.
"Hundreds of interior designers show up when people search in Chicago. But not many when it comes to Feng Shui interior designer Chicago."
What We'll Do for You
A marketing partner who thinks like you, speaks like you, and takes the work off your plate.
Instagram Management
Your primary service. We handle strategy, content creation, and posting so you can focus on design.
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Full Content Strategy
Quarterly strategic plan built around your brand pillars: Feng Shui education, behind-the-scenes process, project reveals, and your authentic personal voice. No cutesy filler. Every post earns its place.
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2-3 Posts Per Week
Consistent posting that trains the algorithm without overwhelming your audience. Frequency finalized during onboarding based on your comfort level and asset availability.
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First-Person, Authentic Voice
Every caption sounds like you wrote it. We never post in third person. We study your voice, your humor, your perspective, and your perfectionist eye for detail. You'll approve everything before it goes live.
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Content Direction Scripts
We write scripts for the content you capture on-site. Walkthroughs, sourcing trips, material selections. We tell you exactly what to shoot and when. No elaborate production required. Just your phone and your natural expertise.
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2-3 Weeks Planned in Advance
No more last-minute post ideas the night before. After the first month of ramp-up, we'll consistently operate 2-3 weeks ahead. You'll always know what's coming.
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Hashtag and Algorithm Strategy
Targeted hashtag research for the luxury design and Feng Shui niches. Algorithm optimization to build a concentrated, loyal following of your ideal clients, not vanity numbers.
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Weekly Strategy Meetings
During the first 3 months, we meet weekly to align on content, review performance, and refine the strategy. After that, we shift to biweekly as trust and rhythm are established.
Content Pillars
Four themes that tell your complete story and build the brand recognition you're looking for.
Feng Shui Design Insights
Educational content that positions you as the go-to Feng Shui interior designer. "Which direction should your flooring run?" "The kitchen layout that supports better energy." Your IG post on this topic was your strongest performer for a reason.
Behind the Build
Process content that showcases your rare construction expertise. Walkthroughs, sourcing days, material selections, plan reviews. The stuff that proves you're not just picking pretty finishes.
Project Reveals
Finished spaces with the story behind them. Not just "look at this kitchen." Why you chose that layout, how the client's lifestyle shaped the design, what problems you solved that nobody sees.
Jackie, Unfiltered
Your authentic voice and personality. The vulnerability and relatability that already resonate with your audience. Real talk about the design process, industry takes, and the moments that remind people why they connected with you in the first place.
Simple, Transparent Pricing
No long-term contracts. No hidden fees. Just a partnership that works.
What's Not Included (But Available)
Professional photography/videography (you can hire separately or use phone content with our direction scripts). Website SEO and content marketing (a natural next step once the Instagram foundation is in place). Paid advertising campaigns.
The First 90 Days
A clear path from where you are now to a brand that shows up consistently.
Deep-Dive Onboarding
We learn everything: your voice, your brand, your ICP (empty nesters 55+, entrepreneurs, people who value design expertise), your aesthetic standards, your project portfolio. We audit your existing content, competitors, and the Feng Shui opportunity. You'll feel like we're inside your head.
Strategy and First Posts
We present the content strategy and quarterly plan. First posts go live with your approval. We establish the review workflow (you see everything before it posts). We start building the asset library from your existing project photos.
Rhythm and Refinement
Posting becomes consistent. We're 2 weeks ahead. Weekly check-ins refine the voice and content mix. We begin introducing Feng Shui content as a pillar. Your audience starts getting fed regularly and the algorithm responds.
Full Stride
We're 2-3 weeks ahead on all content. The strategy is locked in. Your feed tells a coherent story: luxury design expertise, Feng Shui insights, behind-the-build process, and your authentic personality. We shift weekly meetings to biweekly. You're spending minutes per week on Instagram, not hours.
We Know Your Industry Inside Out
We exclusively serve the design-build industry. That's not a tagline. It's all we do.
Design-Build Specialists
We work with interior designers, custom home builders, and luxury remodelers. We know your sales cycle, your ICP, your industry vocabulary, and what kind of content actually converts in your market.
First-Person Voice, Always
We never post as a marketing company. Every caption, every story, every reel sounds like you. Our clients' followers don't know we exist. That's the point.
Strategy Over Volume
We're not here to fill your feed. Every post has a purpose. Loyal followers over vanity metrics. Quality over quantity. That's how you attract $175K kitchen clients, not tire kickers.
We Do the Thinking
Your last manager made you do all the strategic work. We're the opposite. We come to you with the plan, the content calendar, the captions, and the direction scripts. You approve or adjust. That's it.
Where We Go From Here
Two simple steps to get started.
Review and References
Take your time with this proposal. We've included 3 client references below. These are real designers we work with. Call them, ask them anything. We want you to feel completely confident before moving forward.
Let's Talk
Once you've reviewed everything and spoken with references, let's schedule a quick follow-up call. We'll answer any remaining questions, align on start date, and kick off onboarding. No pressure, no urgency. The right partnership is worth getting right.
Client References
We'll send contact information for 3 of our current design-build clients separately via email. Each is a solo or small-studio designer, similar to your business. They can speak to what it's like working with us day-to-day, the quality of content, and how the onboarding process works.